COMMERCIAL READINESS INDEX FOR LITTAR® ASPHALT CONCRETE
DOI:
https://doi.org/10.56177/11icmie2023.22Keywords:
Commercial Readiness Index, Aggregated Readiness Level, Littar® asphalt concreteAbstract
The present study aims to introduce the use of Commercial Readiness Index (CRI) for developing new materials, i.e., the novel Littar® asphalt concrete for refurbishing roads infrastructure. The analyzed indicators outlined the factors within the technology development process, making up the CRI: Technology Performance (TRL); Market Opportunities (MRL); Regulatory Environment (RRL); Stakeholder Acceptance (ARL); and Organization’s Maturity (ORL). The CRIs framework helped recognize the KPIs within the case study’s manufacturing process. It also helps companies to understand and learn about the possibilities regarding commercialization of a complex product. The technology, market, regulatory, acceptance and organizational framework, with respect to the associated uncertainties, revealed in a simple and clear way how any innovative project risks are strongly influencing the manufacturing process and commercialization of any new product.
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