THE UNITED STATES OF AMERICA’S MOST VALUABLE BRANDS IN THE PERIOD 2021-2023
DOI:
https://doi.org/10.56177/11icmie2023.32Keywords:
brand, most valuable brand, America, period 2021-2023Abstract
In nowadays economic context, when, in many situations, the perception is more important than the reality, it is relevant to understand which is the attitude of the customers regarding a brand. Thus, brand value is an important part of any company’s intangible assets. In the period 2021-2023, the United States of America’s brands dominated the hierarchy of the top ten world’s most valuable brands. The aim of the paper is to analyze the evolution of the United States of America’s most valuable brands by brand value in the period 2021-2023. Moreover, the study shows and analyzes the main industries represented in the top 10 of the United States of America’s most valuable brands in the period 2021-2023. The research was based on a quantitative method. The paper demonstrates that the brand value of the Americas’ most valuable brands grew in the period 2021-2023. Also, the paper highlights the battle for supremacy between Apple and Amazon.
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