The INNOVATION – TECHNOLOGY – PERFORMANCE TRIAD IN THE STREAMING SERVICE INDUSTRY. AN EXPLORATORY STUDY
DOI:
https://doi.org/10.56177/11icmie2023.1Keywords:
Innovation-technology-performance triad, streaming service industry, streaming industry best practice, Information and Communication Technologies (ICT), innovation, technology, performanceAbstract
The term streaming defines the relatively ICT-based service of distributing data – as audio or video files – in a continuous stream via a wired or wireless connection from a transmitting source to receiving devices, carried out in a continuous flow. This innovative service is based on sets of technologies that allow the files (which are desired to be run) to be opened and run at the same time as they are loaded. As an exploratory study, this paper focus is to investigate the conceptual model of multidimensional innovation – technology – performance triad (in that sense of a triad of possible triads) in the disruptive industry of streaming services, an industry that has been little studied to date due to its recent emergence and development. Several characteristics related to the innovation – technology – performance triad are selected, and a comparative analysis is conducted across three leading companies in this industry – Netflix, Amazon and Disney. As result, a guiding set of best practices related to the three pillars of the triad innovation – technology – performance is suggested to the main stakeholders. Finally, the contributions and conclusions, the limitations of the study and the future research are highlighted.
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