INCORPORATING TECHNICAL AND BUSINESS PERSPECTIVES OF LOGISTICS IN THE E-COMMERCE ENVIRONMENT:
Systematic literature review, current tendencies, and avenues of inquiry
DOI:
https://doi.org/10.56177/11icmie2023.59Keywords:
e-commerce, logistics, optimization, technology, systems.Abstract
Among the most prominent issues currently facing E-commerce service optimization and study is comprehension of how to effectively implement different logistics optimization approaches and paradigms under a coherent framework, connecting them to the company’s business functions and objectives. The current empirical E-commerce-related logistics literature contains knowledge gaps regarding the business process and technical aspects of E-commerce business models. Therefore, this study systematically reviews extant empirical studies regarding ways in which E-commerce logistics processes could be more efficiently managed in organizations by integrating technical and business perspectives. One of the gaps identified, is the empirical testing of a consistent business strategy regarding the E-commerce business model incorporating the view of customer-perceived performance concerning the E-commerce logistics architecture. Because of the analysis and processing of the findings, this study offers a perspective of the status of the literature in the field as well as providing a view of the main dimensions in optimizing a logistics system in an E-commerce environment. Statistical analyses regarding the main countries of origin, institutional affiliations and thematic distribution of the studies selected in the sample used in this article were performed. This article contributes to the E-commerce logistics body of knowledge by covering the trends the current literature regarding the most prolific topics, countries of origin and publications as well as identifying knowledge gaps and thereby offering actionable insights into E-commerce business practice and logistics optimization. Thereby, this study is guiding managers’ approach to managing E-commerce logistics optimization projects by underscoring the need for a holistic approach that incorporates all approaches in a structured manner by viewing the technological and business dimensions as interconnected. Lastly, promising future research opportunities are identified to move the E-commerce logistics research forward.
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